Fairprice: Made in Singapore @ Parkway Parade
About
During my time at Gametize, worked with Fairprice & a marketing agency to create the digital component of the “Made in Singapore” gamified tour to celebrate the opening of the new Fairprice at Parkway Parade in 2021. Shoppers would be able to scan QR codes at different aisles in the supermarket to answer quiz questions about locally-sourced produce.
I created the visual assets to white-label the Gametize platform (emphasizing the mobile design) to be aligned with Fairprice’s brand.
Role
Creation of visual assets
Tools
Adobe Illustrator, Gametize platform
Game
Screenshots
Registration & Tour
Upon scanning a QR code, the shopper is directed to the microsite where they input their name and swipe through a short tour educating them on how to play.
Quiz Questions
The shopper can start completing the different challenges, with topics separated by produce category/aisle (e.g. vegetables, seafood). There are flashcards educating the shopper on specific brands, and interactive challenges and quizzes to educate and encourage them to support local.
As an incentive, upon completing the tour, shoppers could then flash their completion screen to Fairprice staff to receive vouchers.
Media Coverage
