ABBR – Fighter Pilot Poster
About
The client, ABBR, requested a poster for the launch of their company with the tagline “The adventurous find the gold at the end of rainbow” to represent the need for constant agility and innovation.
The poster was originally designed as a screenprint with emboss effects in the background; due to COVID-19, however, we pivoted to convert it to a digital poster for EDM purposes.
Role
Research / Conceptualization & creative direction / Illustration
Tools
Adobe Illustrator
Conceptualization
Much research was conducted to ascertain the client’s preferred style, including sourcing of references – whether it be layout, typography, or illustration style. Here are some of the references gathered during the research phase.
The poster went through many iterations due to changing requirements, but the general structure was agreed upon and remained relatively unchanged based on the low-fi mockups created, as seen below.
