Estee Lauder Companies: Immersive Retail Game

About

Gametize worked with ELC to develop an “Immersive Retail Game” to teach their employees what it’s like in the day of the life of a retail staff.

I was the Creative Director and Project Manager for this project, devising the branding revamp, narrative, and UI/UX, and working with the tech team to prepare assets onto the Phaser engine where the game was being developed.

Role

Research / Branding / Conceptualization & creative direction / Creation of visual assets / Prototyping

Tools

Adobe XD, Adobe Illustrator

Avatar

The first iteration would allow players to customize their avatar in various ways – here are a few iterations of the possible combinations.

Backgrounds

I also created the backgrounds for the settings, such as the shop storefront, wardrobe, and makeup counters.

Game Interface

I worked with a junior designer to devise the general flow and user interface of the game, from avatar customization options to gameplay, to feedback & score screens.