Procter & Gamble: Sales Kingdom
About
P&G APAC wanted to digitalize their at the time pen-and-paper Sales Kingdom Project, a gamified module for their sales staff to assess their skills (such as selling, technical fluency, and retail mastery) so that it could be administered more effectively.
I worked on the visuals of the digital version, including brainstorming and prototyping the flow of the assessment and “Your Results” report.
Role
UI Design / Creation of visual assets / Prototyping
Tools
Adobe Illustrator, Adobe XD
Before – Pen-and-Paper
P&G had previously worked with an agency to gamify the modules, giving it a medieval kingdom theme. They also devised the board game structure and instructions for the staff on how to calculate their own results.
The areas of improvement were apparent:
- The assessment meant it was most effectively conducted only in person and usually together with their manager
- There was a learning curve on how to calculate the results
- Room for error on the calculation
- Results had to be stored manually, which would be an issue as they needed to conduct the assessment every quarter
The brief was to customize the Gametize platform so the module could be digitalized. This way, the assessment could be done online and results could be easily calculated and stored.
After – Digitalization on Gametize Platform
I worked with my colleagues – a Project Manager, and a developer – to brainstorm how to transform the mechanics onto the Gametize platform. This also included designing the user flow and visual assets.
Login & Assessment Module
All “towers” were converted into categories, with the assessment questions converted into MCQs. Certain answers were weighted (e.g. 0 pts, 1 pt…) against the requirement.
Report & Results
The backend then calculates the difference between the prerequisite vs. the staff’s result and generates a report based on the total. There is also a breakdown of the specific areas of improvement for the employee to take note of. The lesser the score, the better the rank!