Workato: Automate Asia 2023
About
Automate Annual is an global annual conference hosted by Workato where Workato and their customers, partners, and prospects can have the opportunity to speak on the latest trends, use cases, and projections in the world of automation and integration.
Previously, Automate Asia was only hosted virtually due to COVID-19, and 2023 was the first time the conference was held in Singapore in-person. I was the sole contact point and coordinator for creatives for the one-day event attended by 400 people.
Role
Creation of visual assets / Creative direction and liaison with event agency / Coordination of swag and merchandise production with various vendors / On-site event coordination and management and design change requests
Tools
Adobe Creative Suite, various print and digital mediums
Venue Design Assets
Registration Booth
Stage
The New Automation Mindset Booth
Our CEO, Vijay Tella, had launched his book The New Automation Mindset, and we had a booth set up specifically to give out free copies of the book during the event.
Photo Booth
Other Venue Designs
Digital Marketing Assets
Post-event Video Clips (for LinkedIn)
Swag & Merchandise
Attendees of the conference also received a gift bag. Other than adapting the designs for Automate Asia, I also coordinated the production of all items with vendors in Singapore.
Automation Impact Awards
Workato’s Automation Impact Awards are given out during the conference to customers who make significant achievements with their use of the Workato platform. I designed the awards to ensure the award looked modern and stylish – something a customer would be proud to showcase in their office.
