Workato: Happy Hour Series & Events

About

Workato hosts a monthly Happy Hour networking event after work hours. I localized the existing Happy Hour designs and branding to adapt them to Singapore, from creating large format prints, landing pages, social images, slide decks, and other marketing materials.
We have also expanded the Happy Hour Series to Tokyo, Japan, which I also took charge of localizing the assets for.
I also manage the designs for our Business Brews series, which is a similar equivalent for our Australia & New Zealand region.
Role
Localization / Creation of visual assets / Colorproofing
Tools
Adobe Illustrator, Figma

Singapore: Happy Hour

Print Assets
hh standee
Standee
Photo Props
Digital Assets
Other than the generic landing page, we also created pecially-themed Happy Hour landing pages such as this one with Workato’s CIO, Carter Busse, as the keynote speaker
EDM
EDM – specially-themed Mid-Autumn Happy Hour

Singapore Automate World Tour: F1 Happy Hour

Event Collaterals
As part of Workato’s Automate World Tour 2022, our September 2022 Happy Hour was F1-themed as our Suntec office overlooks part of the F1 racing track. I worked with our events marketing manager to brainstorm F1-themed decorations and activities, such as a leaderboard area where attendees could vote for their favourite driver to win.
Racing-themed photo props, including a large cutout of a racing car for people to take photos with during the Happy Hour
We also implemented a voting mechanic where attendees could cast votes for their favorite driver and paste it on Workato’s writing wall.
I worked with our Events Marketing Manager to brainstorm different designs that would be engaging (with some degree of interactivity) especially for the F1 Happy Hour, while keeping within reasonable timeframe and budget.
Digital Assets

Landing Page

Tokyo: Happy Hour (Automation Networking Event)

We have also expanded the Happy Hour Series to Tokyo, Japan, which has been renamed as Workato Automation Networking Event. I took charge of localizing the assets for this series, adapting designs to the Japanese market.

ANZ: Business Brews Series

I also manage the designs for the Business Brews Series, an ANZ-specific series of networking events similar to Happy Hours. Here are some designs created for the events.