Workato & SGTech: State of Digital Automation 2022/23
About
Workato, in partnership with SGTech, conducted a survey on the state of digital automation in Singapore as a joint marketing campaign. I was the creative lead for this project, conceptualizing and creating all design assets for this campaign.
Role
Illustrations / Creation of visual assets / Creation of landing page / Storyboarding
Tools
Adobe Illustrator, Ceros, Adobe InDesign
Experience Page
An experience page was created as an abridged, ungated version of the full report, to educate and engage users on a high level of the contents of the report, and to hook users to download the full report. Much consideration was given to the copy, illustrations, animations, and interactions.
Illustrations
For this project, I created a more fun, illustrative look while still using Workato’s brand colors and typefaces. The intent was to engage the reader’s interest for a long, comprehensive and sometimes dry report, and appeal to a wider audience.
Report & Infographics
Other than the full report, I also created two infographics condensing the contents of the survey.
Digital Campaign
I created design assets for the report’s digital paid marketing, content marketing, and email marketing campaign. Assets included LinkedIn ads, blog article images, and email banners.
Event Collaterals
To announce the launch of the report, Workato had planned to have an event in partnership with SGTech similar to our Digital Hub Automation Launch but on a smaller scale, hosted at the Workato office. I brainstormed and developed mockups of collaterals to place around the office and for use during the event.
Research & Process
I led the storyboarding of the experience page and the branding, researching references of how to present the information in an easy-to-understand, interactive manner.
